We’ve observed a dramatic change in firms selling online during the Covid-19 outbreak to accommodate rising client demand.
However, it requires more than merely putting a few things on the internet in a random area. Their most recent webinar, Back to Regular Masterclass 3: Selling Online, taught companies how to target clients and complete deals to assist smaller companies in attracting visitors and converting them into customers.
Chavon Clarke, an entrepreneur and Olympic heavyweight boxing prospect, and Daniel Walton, the founder, and director of OLPRO, have joined the GoDaddy team.
As outlined by GoDaddy’s customer service advisor, Louis Brightman, we’ll be looking at three recommendations to aid you while selling online.
Know who your internet customers are
Knowing where to locate your consumer is an important part of understanding them. Younger individuals, for example, are more inclined to be on TikTok than on other social media sites.
Then you should start considering how you might assist them. According to Brightman, lovely Little Treats, a family pajama business, offers discounts on Facebook in return for sharing a post.
What other kind of worth might you provide? A blog page, according to Brightman, is a good idea. “One post might change someone’s life,” he remarked. “That information will gain you credibility and a reputation, which might lead to money.” The more value you give out, the larger your following will be.” What happens once they see the value? In addition, this is an excellent issue to consider. A call to action or a link to your product page might be included here.
Another example is a sustainable company informing its clients about its level of sustainability. This might be to the products you utilize, your credentials, or your business partners.
Marketing is critical for selling online since it assists clients in finding you. ‘The greatest location for people to discover your company is Google,’ Brightman added. With Google My Company, you can post information about your company for free, including hours of operation and phone numbers. It also shows Google Reviews, which might assist you in attracting clients.
You may create a budget in Google Ads to target certain geographies and keywords. Google even has tools to help you figure out what people are looking for and what keywords they’re using. For instance, a short-tail term like ‘hypnotherapy’ may be expanded into a long-tail keyword like ‘hypnotherapy in Glasgow’ or ‘hypnotherapy for addiction.’
On Facebook and Instagram, you may also create your budget. It’s also crucial to evaluate ad success and make adjustments as needed, such as changing the demographics of the people you’re targeting. “Begin slowly and gradually improve,” Brightman said.
Consider constructing a funnel for visitors to your website. Examine your Google and social media presences to see their impact in driving visitors to your product and website. Maintain consistency in your message to strengthen your brand’s identity.
Keep things simple when posting about items on social media. “Think about the bullet point impact – what are the major qualities you’re offering?” Brightman said. Instead of bullet points, he proposes utilizing emoticons. Maintain a regular publishing schedule and offer a compelling photograph to go with it.
Videos should be kept brief – under a minute – and should outline an issue and how to address it. “When you’re addressing someone’s inquiries, the most crucial videos are,” Daniel Walton remarked. He also mentioned how important social media and blogs are for responding to queries, particularly when they occur outside of business hours. ‘[Blogs] used to be great to have, but now they’re critical,’ he continued.
Completing the transaction
When consumers come to your site, getting a few things perfect might be enough to close the deal.
Begin with your appearance. Brightman observed, “Successful individuals have a pretty wonderful tale.” “Frequently, they’re resolving an issue they’ve encountered.” You want to maintain a consistent tone while delivering your narrative and selling your items. ‘I don’t want people to simply purchase things; I want them to know about my experience,’ Clarke added.
Returning to the example of the sustainable product, it’s a good idea to include as much information as possible in your product descriptions and build a narrative. It’s beneficial to explain how to utilize things in a niche market. Make it personal by using tales wherever possible; this will help create trust and respect. People may be more likely to share your product or website on their social media channels and in other blog articles if you make it easy for them to do so. It’s also crucial to capture high-quality photographs of the items since engaging visuals may help you close purchases.
When you’re looking at your site as a whole, make sure your navigation and sales procedure are simple for your customers. Go through the procedure yourself to see if any gaps might result in a loss of revenues.
Your website content is quite important in this situation. First, put client reviews on these pages to demonstrate why past consumers enjoyed the product. Seeing additional suggested items besides the one they’re looking at may provide them with a better selection. If the item is on sale, showing the reduced price next to the full price tells visitors what type of deal they may get if they purchase with you.
Tell consumers everything they need to know about shipping, so they don’t have to leave the product page to get it. Your delivery timings and rates may make or break whether a customer purchases from you or not. You may also provide free delivery for a particular amount of money spent or to certain regions. If you provide free delivery, make it plain to visitors on the home or product pages.
Finally, ensure that your consumers from outside the United Kingdom are catered to. “Never limit yourself to the United Kingdom,” Walton said. Check that the language, currency, and domain you’re using are acceptable for those you’re selling to. Also, keep in mind that essential words in various regions of the globe may vary. If you have dishes on your site, for example, add ‘zucchini’ and ‘courgette’ if that’s what the recipe calls for.
When creating a website and selling online, it’s critical to be yourself to accurately convey your product and narrative. “Be real, be consistent, and be relentless,” adds Clarke.
GoDaddy offers a variety of goods and services that may assist you in creating a website and selling online. GoDaddy’s UK website has further information.